• Marion Choufa

Facebook is testing ads... for VR

It was predictable... 7 years after acquiring the Oculus, Facebook finally decided to implement ads into VR games. The concept has already been tested on a game called Blaston and will be applied to a couple of other apps in the coming weeks.


However, Facebook wanted to reassure unpleased players by assuring that the ads will not disturb the gaming experience and will take the form of small integrated panels that will blend into the environment. Those panels are obviously clickable. Players can then save the advert link or open a drop-down menu to report ads or change user preferences.



While it's totally understandable why Facebook wants to implement ads in VR games, the company still clarified the main reason behind this initiative through their official announcement post:


"Our primary focus at Facebook Reality Labs (FRL) is to bring more people into VR, advance the consumer experience, and make progress on our longer-term augmented reality initiatives. We’re also exploring new ways for developers to generate revenue—this is a key part of ensuring we’re creating a self-sustaining platform that can support a variety of business models that unlock new types of content and audiences. It also helps us continue to make innovative AR/VR hardware more accessible to more people."

However, the way these extra revenues will be split hasn't been mentioned...


To conclude, ads are nowadays omnipresent in our lives, especially in mobile games. It is therefore not surprising that they show up in VR games. The main concern for gamers is, apart from personal data privacy, is how well these ads will blend into the game and if they're going to have a negative input on the gameplay.


What do you think about advertisements in VR games? Let us know in the comments below!