• James Kinch

InnoGames relaunches its Partnership Program

InnoGames today announces the relaunch of its Partnership Program. The program aims to attract partners with browser and mobile marketing capabilities and allows them to benefit from "a strong business relationship" with InnoGames. Included among partners are 1&1, Bluestacks, Digital Turbine and We Love X.

In line with InnoGames’ "mission to create high-quality, virtual worlds", InnoGames titles are particularly well-suited for developing an enduring, active and loyal community. This includes a multi-tier incentive program that offers individualized rewards, together with multi-tier payouts and exclusive in-game items and creatives. “Fairness and sustainability are just two of our core values and these are applied to our business partnerships as well. With InnoGames, partners can give their user acquisition channels a new dynamic. The key to our success has been the relationships themselves. We create dialogues with our partners to find the best solution, while fostering a mutual exchange of knowledge and insights to improve performance,” says InnoGames Head of Direct Partnerships Martin König. “The team has worked hard to prepare this new program and works equally as hard to develop long-lasting relationships. We look forward to optimizing our experience for existing partners, while continuing to welcome new ones.” The Direct Partnership team has been a key part of InnoGames’ marketing department, responsible for numerous affiliates and a large portfolio of special partnerships with publishing houses, high coverage blogs, influencers, as well as business with pre-installations on mobile devices. The latter has become an important pillar of marketing within the last four years. The Partnership Program’s predecessor launched in 2013. There are now over 250 partners of all sizes that benefit from the team’s years of experience and InnoGames’ portoflio.

You can learn more about their partnership here.