• Alberto Mezzalira

Sony looks set to announce PlayStation Plus Video Pass

Sony seems ready to launch movie and television content on Playstation Plus, according to images uploaded on Wednesday on its website.

“A new benefit available for a limited time on PlayStation Plus… PS Plus Video Pass is a trial service active 22.04.21 – 22.04.22. The subscription benefit is available to PS Plus users in Poland.”

Along with this message (now removed) posted on its Polish website, Sony published a logo for “PlayStation Plus Video Pass”. It is not clear whether the initiative is global or local at the moment.

This communication seems aligned with last month announcement when Sony declared that PlayStation Store would stop offering TV and movie content for purchase or rental, starting from August 31. After this date, video content will no longer available in the store; the company assured, on the other hand, that all the existing purchases will still be available to access. At this stage, there is a large number of streaming services on PS4 and PS5 such as Netflix, Disney+ or Apple Tv and the fact that the banners of three movies (Venom, Bloodshot and Zombieland, which are produced directly by Sony) were posted on PlayStation.com's website can be a hint of Sony’s plans.

The strategy of rolling video content into PS Plus appears as an attempt to increase the value of its subscription service while competing against Xbox Game Pass. Currently, Sony is in the process of launching several initiatives to counter the popularity of Microsoft’s service; in October 2019, for example, Sony cut PlayStation Now prices and started adding bestseller games each month, but only for a limited amount of time. When PlayStation 5 was launched, Sony introduced the PlayStation Plus Collection, a collection of 20 PS4 games available on PS5 for PlayStation Plus subscribers; when asked if there were chances of expanding this collection in November, Ryan said that Sony was taking a wait and see approach. Along with it, it seems possible that Sony could strengthen its service adding day-one releases, similar to Microsoft’s Game Pass solution, or more PS5 games.

Will these moves be effective to counter Xbox Game Pass and its incredible enormous quantity and quality of games, along with the possibility of playing them everywhere and the day-one accesses?

We want to hear your thoughts on this!