• James Kinch

The Sandbox release popular Hong Kong cartoon character

The Sandbox, the decentralized gaming virtual world from Animoca Brands, announced today that it has partnered with “McDull”, the popular animated figure created in Hong Kong by Brian Tse and Alice Mak, to bring pig character and friends to the Metaverse. In The Sandbox, McDull fans of all ages will have the opportunity to create their own stories and adventures and play with the McDull family of characters.





The virtual McDull gaming experience in The Sandbox will be built by Hong Kong artists and the Index Game development studio, and a special contest will allow fans to own virtual land next to the McDull Estate. The Sandbox enables anyone to create user generated content (UGC) gaming experiences and to share those experiences with other players, and soon fans everywhere will be able to take part in the quirky and unique world of McDull and to use McDull characters in their games.


The Hong Kong cartoon character McDull is famous in the region for his adorable appearance and warm-hearted personality. The character has featured in various comics, TV shows, and films. McDull is an ambassador of cultural education, a spokesperson of branding activities, and the symbol of cartoon culture in Hong Kong. With McDull films winning awards at major Chinese and international film festivals, the slow but sincere piglet has gained increasing popularity throughout the region.


“We’re honoured to create a space for Hong Kong culture to thrive within The Sandbox gaming metaverse around multiple game experiences featuring the lovable pig McDull and the McDull family of characters,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “It’s important that we host a diversity of cultures and traditions that players can explore, like the gaming experience in the McDull Estate, as well as being able to use McDull characters in creating their own stories and adventures and let their imagination expand into the Metaverse.”


“Creating an innovative presence for McDull in The Sandbox gaming metaverse is a powerful way to stay close to our fans while allowing their creativity to flourish,” said Samuel Choy, General Manager of Bliss Concepts Limited, the owner and licensor of McDull and friends. “We look forward to seeing new, original stories featuring McDull that spring from the imagination of players and creators.”


You can learn more about the game here.